Impulsive Group

The Impulsive Group®, helmed by legendary real estate pioneer, Hank Freid, is a prestigious New York & Florida based lifestyle hospitality company that builds, owns, and operates luxurious boutique hotels as well as sophisticated budget friendly hotels throughout Manhattan. The company’s portfolio includes The Sanctuary Hotel, The Ameritania Hotel, Sands Harbor Resort & Marina, The Broadway Hotel, The Royal Park Hotel, Haven Rooftop, Tender Restaurant, Tender Lounge, Sushi Lab, Sushi by Bou, residential/commercial properties, and the elegant yacht charter company, Impulsive Charters®. Each Impulsive Property is handcrafted to fit the needs, the lifestyle, the mood, and the trends of a specific neighborhood. With this unique approach to hospitality, the Impulsive Group® is in a class all its own. Each hotel offers guests a unique experience – whether travelers want to be transported to the sandy beaches of Florida at The Sands Harbor Resort & Marina , or to the serene and pleasurable oasis of a Sanctuary in Times Square, the company offers something for everyone. Although their style and budget vary, all of the properties hold the same award-winning standard of excellence in management, personal service, and value. We have carefully hand selected the phenomenal locations of each of our New York City and Florida properties, offering guests unparalleled convenience to some of New York City’s and Florida’s most sought-after attractions. We invite you to experience our award winning hospitality and properties.