51-500

501-5000

5000+

0-50

Illinois

Sales and Marketing

Digital Strategy

Digital Marketing

Content Marketing

Innovaxis Marketing

Most companies make the same mistake: they lead with products and services, features and benefits instead of focusing on the problems of their target markets and how they solve them. This is your value.
In a brand story context, the mistake is making themselves the hero of their prospects’ story. When you just talk about yourself, you lose your audience. This is why this traditional marketing messaging fails to resonate and generate leads.
Traditional branding efforts don’t help because they are primarily a design exercise (style) without messaging that resonates with prospects (substance).

Brand Storytelling Process
Our B2B Brand Storytelling Workshop will turn this situation around for you in three simple steps:
Circulation of our brand story worksheet to your team
Brand story workshop conducted in person or by phone (typically 2-3 hours)
Brand story worksheet finalization with recommendations for implementation on your website, across your 4 Ps of Marketing and in your proposals (typically 10-15 pages)
Once reviewed and prioritized by you, the recommendations from the B2B Brand Story Workshop—especially in conjunction with our B2B Marketing Audit—will become your new marketing plan. If implemented by us, this plan becomes your custom marketing program.

B2B Brand Storytelling Workshop

Learn how to convert more website visitors and other prospects into sales by super-charging your messaging with storytelling

If you’re unhappy with the level of demand generation and customer acquisition from your current marketing efforts, you’ve come to the right place.
With a processed honed since 2012, an Innovaxis B2B Marketing Audit identifies:
What’s working and could work even better with some enhancements
What’s not working and why
How you can open up blue oceans of demand and drive sustainable, double-digit growth
The B2B marketing audit typically takes the form of a 10-20 page report with an executive summary, specific findings, and recommendations and which is presented to you and your team. Once prioritized, the recommendations become your marketing strategy for the next 12+ months.

B2B Marketing Audit Service

Double-digit growth starts with a marketing audit today

Business owners and marketing leaders who want sustainable, double-digit growth face a major challenge: they want to increase lead generation and new customer acquisition but lack the right mix of the 16 core marketing skills on their team. They often turn to digital marketing agencies for help, but spend a lot of money and get “random acts of marketing” and a marketing “partner” who doesn’t understand their business – instead of results.
Innovaxis custom B2B marketing programs deliver results: typically a 300% ROI within the first 18 months based on your total marketing spend (not just our services). Many Innovaxis clients experience a 1,000% to 2,000%+ ROI based on revenues generated from their Innovaxis custom marketing program, and a 300% to 600% ROI on the profits those revenues generate – read the case studies here and see the marketing ROI you can expect here.
Piecemeal marketing generates piecemeal results, which is why so many marketing efforts end in disappointment. Custom B2B marketing programs from Innovaxis will help you generate sustainable, double-digit growth with a process honed over 30 years of helping B2B owners and marketing leaders reach their goals.
It starts with a marketing audit.

Custom B2B Marketing Program

Transform Your Website & Digital Marketing into Lead Generation with a Custom B2B Marketing Program

Innovaxis Marketing

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