It's Personal | Retention for DTC Brands

It’s Personal is a London-based agency specializing in cross-channel retention strategies for lifestyle ecommerce brands. Founded by Mags and Olga, who previously spearheaded Customer Retention functions at sofa.com, we help brands like Cupsmith and Knock Knock significantly reduce their marketing costs per customer through data-driven email, SMS, push, and WhatsApp campaigns. We leverage our extensive experience in DTC and ecommerce, combined with a commitment to purpose-driven businesses, to deliver measurable results and foster sustainable growth.

Our team of experts – including growth strategists, CRM managers, and graphic designers – are passionate about connecting customer data to create personalized experiences and drive customer loyalty. We’re dedicated to helping brands maximize their marketing ROI and build lasting relationships with their customers.