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JF Capital Advisors

New York, United States (US) · Tourism and Travel

Source

Verified by Enterprise League

Data quality

Complete · Accuracy

Last verified

Mar 2026

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Overview

JF Capital Advisors specializes in providing hands-on advisory services for hotels and mixed-use projects and has completed over $35 billion of transactions including $1 billion as principals. Restructuring and repositioning of numerous companies, portfolios and individual hotels with an aggregate value of over $9 billion Debt placement and debt acquisition experience includes over 20 transactions, with total debt raised of almost $9 billion. Equity and joint venture structuring experience includes more than 10 transactions, with an aggregate value in excess of $3 billion. M&A experience includes over 20 transactions with a value in excess of $10 billion. Investment sales experience comprising over 100 hotels sold with an aggregate value in excess of $2 billion. Asset management and consulting experience includes over 50 transactions and advisory assignments, involving over 300 hotels. Development experience for ground up development and adaptive re-use comprising 18 hotels with a development cost of over $900 million. Principal and advisory acquisitions experience for of over 200 hotels with a value in excess of $6 billion. Negotiated over 140 management agreements and over 130 franchise agreements. Party arbitrator, expert witness or advisory experience in 15 separate legal disputes. Investment sales experience comprising over 100 hotels sold with an aggregate value in excess of $2 billion. Brand Experience: Aloft, Doubletree, Dream, Embassy Suites, Hilton, Hyatt, Marriott, and Wyndham Garden, Ace, Affinia, Autograph, Courtyard, Crowne Plaza, Curio, Doubletree, Edition, Embassy Suites, Fairfield, Four Points, Four Seasons, Freehand, Hampton, Hilton, Hilton Garden Inn, Holiday Inn, Hyatt, James, Marriott, Millennium, MOB, Mondrian, Night, Nomad, NYLO, PUBLIC, Residence Inn, Sheraton, Tapestry, Thompson, Tommie, Tryp, W, Westin. JF Capital is led by Jonathan Falik who previously held senior level positions at Cantor Fitzgerald, Newmark and Bear Stearns.

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Contact Details

info@jfcap.com

New York, United States (US), 1412 Broadway

Founded

2004

Employees

2-10

Categories

Keywords

#hotel asset management

#hotel financing

#hotel repositioning

#hotel restructuring

#hotel expert witness

#hotel consulting

#hotel management agreements

#hotel franchise agreements

#hotel workouts

#boutique hotels

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