Josh Willett - SEO Consultant

Josh Willett is a London-based independent SEO consultant with over 8 years of experience delivering trackable organic search results for businesses across the UK and Europe. Operating as a solo practitioner rather than an agency, Josh provides direct, hands-on SEO services to clients ranging from local service businesses to international organisations competing in contested markets — with no account managers, no junior staff, and no long-term contracts. What sets Josh apart from most SEO consultants is his background in front-end web development and Civil Engineering (Nottingham University, 2014). That technical foundation means he can read a codebase, diagnose crawl and implementation issues that generalist marketers routinely miss, and collaborate directly with development teams. This depth underpins every engagement, from technical SEO audits to on-page optimisation and link building. Josh's core services cover three interconnected areas: Technical SEO — including crawlability, Core Web Vitals, indexation, schema markup, and site architecture; On-Page SEO — keyword targeting, title tags, heading structure, internal linking, and semantic HTML; and Link Building — editorially placed, relevance-driven links with no link farms or shortcuts. His results speak for themselves. For Half Double Institute, Josh delivered a 578% increase in clicks for their primary keyword within 6 months, competing against thousands of established sites. For Adaptivity, he achieved a No. 1 Google position across most of Europe for a contested keyword. Across more than 50 client projects, he has handled technically demanding work including ecommerce SEO challenges such as faceted navigation, duplicate content, crawl budget management, and product page optimisation. For businesses looking for an SEO consultant in London or across the UK and Europe, Josh Willett offers a transparent, results-focused engagement: a discovery call, a written proposal with clear scope, monthly billing, and regular reporting tracking rankings, traffic, and revenue from day one.