KeyEmotion Lab

KeyEmotion Lab is a company that specializes in the study of emotions and their effects on constructive action tendencies for Products and Brands. The study of emotions is at the heart of KeyEmotion Lab's approach since it is now established that emotions occupy a central place in cognition and condition action tendency and decision-making. KeyEmotion Lab draws its know-how from cognitive neuroscience, cognitive science, and cognitive psychology and proposes innovative methods to study the emotions elicited by an advertisement, a packaging, and the sight or use of a product. KeyEmotion Lab puts its scientific expertise at the service of advertising, marketing, and sensory analysis. KeyEmotion Lab's analyses are based on scientifically established facts and on the most recent scientific knowledge of brain function and thought mechanisms. ❓You wish to evaluate and optimize the emotions generated by your advertising material and understand how they influence the purchase decision? → KeyEmotion Lab's emotional analysis adapts to your films, prints, and packagings to assess their emotional potential and the effect of this potential on decision-making and purchasing behavior. ❓You wish to evaluate the emotions generated by your product or packaging and understand how they influence the purchase decision? → KeyEmotion Lab's implicit tests measure the level of desirability of your product or packaging. They reveal non-conscious preferences and action tendencies. ❓You wish to improve your knowledge of emotions and/or the development of implicit tests? → We organize 2 training sessions: - The role of emotions in purchase decision - Help in the development of implicit tests