Kidsfruit

Kidsfruit is a leading UK supplier of fresh fruit and vegetables, dedicated to supporting healthy eating habits among children and staff in primary and secondary schools, breakfast clubs, and after-school programs. Based in Birmingham, we’ve been delivering nutritious produce to educational institutions since 1960, initially as a division of Minor, Weir and Willis Limited (MWW), a respected UK fresh produce distributor. We now supply over 7,800 schools across England, providing 1 million KS1 children with fresh fruit and vegetables each school year, and delivering a total of 190 million portions annually.

Kidsfruit operates with a strong commitment to responsible sourcing, adhering to international standards for corporate and social responsibility, including BRC Global G.A.P., Fair Trade, and Soil Association certifications. As a key partner in the preparations for the Birmingham 2022 Commonwealth Games, Kidsfruit exemplifies a dedication to providing healthy food options and supporting community initiatives. Our mission is to make fresh fruit and vegetables accessible and enjoyable for all, contributing to a healthier future for generations to come.