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“Business has only two functions – marketing and innovation.” – Peter Drucker


INTRODUCTION We help our clients build effective strategies and plans that best leverage their capabilities and opportunities to scale and enhance competitive advantage. Our clients are predominately SMB’s but also include start-ups and global enterprises. We work directly, through B2B service providers and via both Private Equity (PE) and Venture Capital (VC) firms. Our work in business development is best summarized as working with our clients to review all the ideas, initiatives and activities that make a business better. We help then to figure out how the interactions of those things combine together to create opportunities for growth. This includes increasing revenue, scaling and changing or expanding the business, improving profitability, developing strategic partnerships and making the right business decisions. This includes business strategy, sales, marketing, operations, finance, legal, HR, project management, product management and vendor relationships. It also involves commercial negotiations, in-sourcing, out-sourcing, strategic partnerships and operational efficiencies and all integrated and closely aligned to business goals. Due to the very wide scope each engagement is ‘bespoke’ there are no ‘off the peg’ templates as each business is in a distinct market and place with its own unique challenges. It involves decision-making based on a realistic assessment of all potential changes and their impact. Through new ideas and initiatives, it aims to improve the overall business prospects, which drive the functioning of the different business units. It is not sales, it is not marketing, it is not partnering. Instead, it is the eco-system encompassing the entire business and its various divisions, driving overall growth.

Founded 2013



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Zwolle, Afghanistan