Lasso

Lasso is a leading Chrome extension company based in Grand Rapids, Michigan, specializing in contextual feedback solutions for web-based collaboration. We empower GTM teams – including product managers, marketers, and sales professionals – to streamline workflows and accelerate innovation by enabling real-time annotations directly on any webpage. Unlike traditional methods relying on screenshots and disjointed communication, Lasso transforms the web into a shared canvas, fostering clarity and alignment across teams.

With integrations like Asana and Slack, Lasso helps organizations reduce wasted time, boost productivity, and achieve faster iteration cycles. We’re committed to making web collaboration frictionless, so teams can focus on creating, not chasing clarity.