Lavdas S.A.- ZERO Candies 0% sugar

Lavdas S.A. is the biggest Greek manufacturer and distributor of sugar confectionery. With more than 60 years of expertise, we are the leading company in total candy category in Greece with exports in 30 countries. New product innovation and impulse channel development drive our growth. 25% of total Lavdas S.A. turnover comes from products that did not exist 5 years ago. ZERO CANDIES 0% : As of 2013, Lavdas S.A. targeted the impulse confectionery sector and embarked in the development of new market segment. Market gaps were identified and a differentiated product range was developed capitalizing on key consumer motivations (package innovation /"permissible indulgence"​). Subsequent launch of ZERO Candies captured leading position in the respective category, supported by the expansion of own distribution platform in impulse stores.