LeadFabric

Since 2008 LeadFabric has been a pioneer in aligning the sales and marketing operations of their clients with the needs to their buyer audiences. LeadFabric was one of the first three agencies in Europe to offer B2B marketing automation solutions. Long before any of the current technology providers established their own presence in the Europe. This was a time where most "marketing agencies"​ were still locked up in a top of funnel modus operandi; SEO, website development, digital asset management, inbound marketing etc. For these providers lead generation still is defined as an activity that collects names of potential buyers without really taking into account buying-readiness. With these providers the revenue aspect often stayed out of scope and thus remained a sales department discipline. Thanks to our buying aligned and marketing-sales alignment focus from day one, we’ve gathered years of valuable insight and real-world field experience, enabling us to consistently help our clients make that “big leap” forward. Our Offering in a nutshell: - Targeting strategy: DemandGen & ABM - Uncovering buyer journeys and buyer personae. - Data governance and integration - Marketing Technology implementation and Martech integration - Full service Marketing Campaign Services, Content Development and Sales Enablement support