LONGING

LONGING, located in Yixing, Jiangsu, is a research and development-oriented manufacturer of innovative building materials for walls and floors - MineCore. LONGING’s vision is to replace harmful building materials with healthy alternatives and effectively address non-degradability and deforestation issues by offering a sustainable alternative. MineCore is comprised of naturally sourced minerals and the finest natural ingredients. This production method relies solely on mineral hydration, devoid of added adhesives, plasticizers, or aldehydes. The product is formaldehyde-free, devoid of heavy metals, and radiation-free, promoting human health. It also offers stability, biodegradability, and substantial reductions in environmental impact. LONGING team has over 120 employees, including R&D engineers and graphic designers. With 2 million annual capacities so far, the product has been exported to over 80 destinations (statistics until 2022). The advent of new materials will inevitably face competition and skepticism from traditional materials, but the widespread use of plastic and wood-based construction materials truly imposes a significant burden on the environment. LONGING views these challenges as opportunities and is determined to transform the impossible into the possible.