More Luxury Club

Luxury brands and retailers are at odds with where the world is headed. Increasingly people want these items, but they can't afford them, and they feel morally conflicted about consumerism in general. The combination of these trends will lead to more novel ways to own and access goods. Enter More Luxury Club. More Luxury Club, is the first-mover in the fractionalisation of personal luxury goods. co-founded by serial entrepreneurs and pioneers of circular economy business models, Cynthia Morrow and Shika Bodani. We have developed a unique value proposition using distinctive expertise from prior businesses. The result is a service that doesn’t exist elsewhere - starting with designer bags, customers can co-own luxury items within a trusted community for just 20% of the retail price and access it 10 weeks per year until they sell their share via the marketplace. This business model will help drive a shift in consumer behaviour away from overconsumption to circularity and give co-owners access to greater value inventory and liquidity.