National Coastal Tourism Academy || England's Coast

National Coastal Tourism Academy is a leading coastal tourism resource hub and support organisation based in Bournemouth, Dorset. We champion the growth of the coastal visitor economy across England, providing businesses and destinations with the knowledge, tools, and insights they need to thrive. Our work focuses on bridging research gaps, sharing best practices, and driving strategic development for the coast. We are currently leading the England’s Coast initiative, a comprehensive platform for creating bespoke coastal holidays and boosting visitor numbers. We support the tourism industry, government and academia to raise the profile of coastal tourism and help coastal communities maximise the opportunities for growth on the coast.

The NCTA offers a one-stop shop for anyone working in the coastal visitor economy, providing access to a wealth of resources and expert guidance. We interpret existing and commission new research that focuses on improving the competitiveness and productivity of small-and medium-sized enterprises and destinations in the visitor economy on the coast.

England’s Coast is a key part of our work, offering a single platform for accommodation, attractions, food and transportation, designed to increase awareness and bookings for the English coastline.