Objective TR

Objective TR is a leading B2B consultancy specializing in strategic advertising, video production, and event services, dedicated to empowering brands, retailers, and agencies within the dynamic travel retail sector. Based in Rochester, Kent, we provide comprehensive solutions – from data-driven media planning and engaging content creation to bespoke event experiences – all underpinned by nearly two decades of industry expertise. We partner with clients to translate their objectives into tangible results, leveraging our deep understanding of the duty-free and travel retail landscape to deliver impactful campaigns and drive commercial success. Our founder, Ben Webb, brings a wealth of experience from TRBusiness, where he spearheaded commercial strategy across print, digital, and events, shaping key initiatives like the Travel Retail Awards and TR Consumer Forum. Objective TR offers a flexible, collaborative approach, ensuring every solution is tailored to meet the unique needs of each client.