Opinion Matters

Opinion Matters is a communications driven research specialist providing consultancy and conducting research on behalf of brands, companies and organisations directly as well as agencies. We operate internationally and in the UK. We offer highly targeted niche panels that are more pertinent to specialist audience and media requirements. Generic samples are also available. In addition to external communications and PR, we also offer services to companies and organisations with a need to communicate and receive information from employees, stakeholders, members and customers. Opinion Matters is a member of the MRS and adheres to ESOMAR standards. We utilize a variety of research methods and also run our own online panels. Our team consists of people with strong editorial backgrounds as well as research specialists and our work feeds into PR / communications strategies as well as informing business decisions and creating insight that can be used for white papers and opinion collateral.