Pioneer Marketing and Public Affairs

Pioneer Marketing and Public Affairs is a premier consultancy agency whose goal is to help multinational companies navigate Vietnam’s market. Headquartered in Hanoi, with national and global reach, we specialise in providing consultancy services for multinational brands seeking to penetrate the local market and strengthen their business operations. Our approach is strategic and driven by specific insights. Tailoring clients’ global perspectives to local circumstances – and to resonate with the appropriate stakeholders – Pioneer offers bespoke planning and solutions: the blueprint for our services in media relations, digital engagement, crisis management, event management, marketing and public affairs. Our consultancy is anchored by a deep and clear understanding of the market and stakeholders, born of an extensive network of contacts; 18 years of working experience, and comprehensive research. Committed to enhancing our clients’ brand value, as well as their relationships with key stakeholders, Pioneer has expertly crafted winning PR strategies and solutions for some of the world’s best-known brands, including Abbott Laboratories, ACCA, Bosch Home Appliances, Mambu, Erikson, ICAEW, Vietnamobile and Qatar Airways. Constantly evolving to meet ever-changing times, Pioneer embraces every advantage which the digital era offers to allow our clients to be successful in today’s competitive environment.