POV Marketing and Research Ltd

...The title should make clear my intentions: to proffer a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning/s help you find ways of applying -or just pondering on-them in ways that incite insight and add to a sense of smartness. Think of this book as a snackable range of inspiring quotes, aphorisms and words to illuminate, to trigger debate, conversation and reflection, and enliven and enrich your writing and thinking.

I train, lecture, speak and write books on: 1. The power of storytelling to make more impactful communications and presentations 2. The nature of creativity and insight- hoe to spot it and create it 3. The role of Behavioural Economics ('nudge" theory)- and how to apply it to your business in order to change behaviour (B2C and B2B)