ProductByAmy

Product by Amy is a fractional product strategy and delivery consultancy based in Manchester, UK, specializing in helping eCommerce and digital brands scale through strategic product leadership and efficient execution. We bridge the gap between ambitious visions and tangible results, delivering impactful outcomes for businesses seeking growth and operational clarity. With a proven track record of driving over £18 million in revenue impact across diverse platforms – from TikTok Shop to app optimisation – Product by Amy combines deep product expertise, UX-focused thinking, and a commitment to streamlined delivery. We empower founders and teams to move faster, focus smarter, and build with confidence, transforming complex challenges into clear, actionable plans and successful product launches.