Secret City Trails acquired

The end = the beginning… May 2022 marks the end of Secret City Trails by Kristina and Wendy. And, the beginning of Secret City Trails by Frans and Lidwine. We can finally announce that Secret City Trails has been acquired by the team behind Netherlands-based CityGoose. When we founded Secret City Trails in 2017, we set out on our journey of reinventing how people discover and enjoy cities. Since then, we had the great joy of bringing 100s of playful discovery experiences to more than 60 European cities. We were supported by, and learned a lot from, our incredible investors, Speedinvest, Techstars and Transavia Ventures BV. With our small, yet dedicated team, we made 10,000s of curious customers very happy! However, after these past few (challenging) years, we, as founders, reflected on what's next for our business, and for us personally. We made the (hard) decision to focus our energy elsewhere and find a new team to keep growing the Secret City Trails brand and platform. The new team are Frans and Lidwine, who will take over as of May 2022. As for us, we want to end with a note of gratitude. We are grateful to our customers — our business would not exist without you! To our creators — there would be no experiences to sell without your creations! To our investors — we could not have grown as much as we did if it wasn’t for your support. To all of our team, past and present — the ride would not have been the same without your enthusiasm and commitment. THANK YOU! We leave you with the wise words of T.S Eliot, "What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from." You can keep following Secret City Trails on LinkedIn via Secret City Trails Europe. The acquisition announcement can be found on the Secret City Trails website. https://lnkd.in/eQa5vqtW