Seed Beauty/ColourPop

Seed Beauty, a vertically integrated beauty brand headquartered in Southern California, is revolutionizing the cosmetics industry by accelerating the journey of innovative beauty products from concept to consumer. With over 65 years of industry expertise, Seed Beauty’s unique, fully-owned business model – encompassing ideation, formulation, development, testing, manufacturing, launch, and distribution – allows its ColourPop, Fourth Ray Beauty, and SOL Body brands to rapidly bring high-quality, trend-driven products to market.

Serving beauty enthusiasts worldwide, Seed Beauty is dedicated to turning dreams into reality through continuous disruption and a commitment to cruelty-free, accessible luxury. The company’s expansive campus, spanning 15 warehouse-sized buildings, underscores its scale and operational efficiency, solidifying its position as a leader in the beauty landscape.