Shaping America's Plate

Shaping America’s Plate is a leading food & beverage consultancy firm, based in Orlando, Florida, specializing in menu innovation and guiding transformative concept development.

We partner with a diverse range of clients – from restaurants and theme parks to cruise lines and senior centers – to breathe new life into their culinary visions. Our team, led by founder and CEO Pam Smith, RDN and executive partner chef Cliff Pleau, combines decades of experience in culinary innovation, nutrition, and hospitality.

Shaping America’s Plate offers a comprehensive suite of services, including concept ideation, menu engineering, nutritional analysis, food styling, and brand ambassador support. We’re dedicated to delivering delicious, wellness-focused solutions that meet the unique needs of each client. We put decades of experience to work for you.

Stream-line your goals and timeline with a Top-Tier Culinary One-Stop-Shop including: Concept, menu platform, and product development, Food & Beverage intelligence and connectivity, culinary demonstrations and education, Registered Dietitian Nutrition expertise, nutritional analysis and menu labeling management, flavor elevation and food styling, production and photography, and a full service support team.