shona chambers marketing

After 20 years working in Marketing for both large corporations and as an independent consultant, Shona Chambers shares her experience here in 100 Marketing Tips for Small Business Owners. Recent feedback from a reader: “Shona has written a simple, no-nonsense guide to marketing. If you’re new in business, this book is like the to-do list you need to propel your brand… and if you’ve been around a while, it’s a great checklist to review progress too” – Graham Allcott, author of How to be a Productivity Ninja This book was designed to provide you with useful tips and guidance as someone either starting up or with an established company. When you have a small business, time is often in short supply, so this book has been produced in concise, clearly marked sections that guide you through marketing, in a way that is quick and easy to read.

You might have something quite specific in your mind that you need help with, or you may just have a feeling that the marketing you are doing now isn't really working as well as it could. Either way, I'd love to know more so I can give you my best advice. ​ To give you some ideas of how we could work together, a common thing that small business owners want to do is gain focus. I'm sure you are already carrying out some marketing activities, but if you'd like to feel more in control, a marketing plan is a great place to start. If that is something you are considering then I'd usually help you with a brand audit, to understand how all of your social media, website, and Google search results are working for you. I'd follow that up with a session with you on your ideal customer to make sure that any marketing plan you eventually put together, either with me, or by yourself, puts the most important person right at the heart of your activity. ​ I also offer content creation services.