Siroko

Siroko is a Spanish direct-to-consumer sports apparel and accessories brand founded in 2016 and headquartered in Gijón, Asturias, Spain. The company designs and sells a wide range of performance-oriented clothing and gear for cycling, skiing, snowboarding, surfing, and outdoor lifestyle activities, distributing its products globally through its own e-commerce platform. Operating entirely online, Siroko focuses on delivering high-quality sportswear — including cycling jerseys, bib shorts, ski jackets, snow pants, base layers, and sunglasses — at accessible price points by cutting out traditional retail intermediaries. Every product is designed in-house at the company's studio in northern Spain, with close attention to materials, construction, and aesthetic detail. Siroko serves active consumers who identify with the sports and activities they love, building a community around shared passion for cycling, winter sports, and outdoor adventures. The brand's content arm, Siroko Adventure TV, produces original documentary and interview content featuring professional athletes and adventurers, deepening engagement with its audience beyond transactional retail. The company also offers Siroko Custom, a team and corporate kit customisation service allowing sports clubs, businesses, and groups to create personalised cycling and sports apparel through a streamlined online design process. With a growing team of approximately 150–200 people and over 11,000 followers on LinkedIn, Siroko has established itself as a recognisable name in the European performance sportswear e-commerce market, blending product quality, community content, and digital-first retail into a cohesive brand experience.