SmilingCFO

SmilingCFO is a Mental Availability Marketing Agency based in Birmingham, UK, dedicated to helping brands increase their sales market share by boosting their brand’s visibility and recall. We specialize in uncovering the ‘Mental Availability’ of brands – ensuring they’re top-of-mind when consumers are making purchasing decisions. Our approach combines evidence-led marketing strategies, underpinned by insights from The Ehrenberg Bass Institute, with practical action to drive tangible growth. We work closely with Marketing Leaders and CFOs to deliver measurable results, focusing on strategic brand positioning, category entry points, and brand health tracking. At SmilingCFO, we provide the clarity that unites Marketing, Finance, and Sales, enabling informed investment decisions and ultimately, increased sales performance.