Split Second Research

Split Second Research is an award-winning, independent market research agency on a mission to uncover and deliver faster, deeper, truer, consumer insights. Insights that equip clients to better tackle their marketing challenges, make more informed decisions, and support the delivery of more effective brand and marketing strategies. We uncover why consumers purchase products, we assess the potential of new products, and we test brand positionings, communications, and promotions. With 95% of consumer responses being determined by the subconscious, our neuro-cognitive research reduces ‘The Truth Gap’ that exists between what consumers say they will do and what they really do. Our system 1 implicit testing platforms quickly uncover, capture, and measure the strength of hidden, subconsciously stored, split second associations, feelings, emotions, and drivers. Founded by renowned neuromarketing pioneers, academics, and software developers, with offices in the UK, Brazil, Singapore and the Philippines, and consultants on all continents, Split Second Research is trusted to efficiently provide scientifically robust, actionable consumer insights to many of the world’s leading brands.