SPYKE

JOURNALISM X CONTENT MARKETING At SPYKE, we believe that marketing and communications can be better. Our mission is simple: we want to improve our clients' marketing and communication using journalistically created content. We live in a time of ad blockers and information overload. As a brand, if you want to connect with your audience, it is more important than ever to do so in a content-rich way. OUR APPROACH That's why at SPYKE, we work and think like journalists. We know our audience inside out and devise impactful content marketing strategies. We translate those into targeted content that helps, inspires, relaxes or encourages action in our community. OUR SERVICES Journalism is our USP. We deploy tools and techniques such as: 🔷 Reports 🔷 Interviews 🔷 Storytelling 🔷 Sustainability communication 🔷 Blog posts 🔷 Online video 🔷 Podcasts 🔷 Native advertising 🔷 Newsletters 🔷 Print and online magazines 🔷 Creating content formats 🔷 Or still: books, translations, final editing, editorial coordination, graphic design or photography. With these techniques, we create punishing content that helps companies achieve their goals: from thought leadership, brand awareness and employer branding over financial and non-financial annual reporting to internal communications, building communities or scoring media attention. FROM STRATEGY TO CHANGE Our central expertise is content marketing strategy, the glue between our tools and our clients' goals. We define a content sweet spot and a strategic model, we outline content governance and deploy a healthy dose of change management. Getting your noses in the right direction is incredibly important, because content marketing is not just a technique. It's a mindset that your entire company supports. A QUESTION? 📬 Send a message via LinkedIn 📨 Email us at info@spyke.be 🔗 Take a look at www.spyke.be