Stummar

Why Are Buyer Personas Important For Your Startup? Marketing initiative of the startups fails as they treat their ideal customers like people. The reason is a lack of understanding of ideal customers, their needs, and challenges. Buyer Personas is Semi-fictional representations of your ideal customers consist of their life roles, goals, challenges, and metrics such as age, income, location, etc. Well-defined buyer personas help in identifying ideal customers to whom your web/mobile app will ultimately reach.

Why OKR Framework For Your Startup? OKR is the framework introduced by John Doerr and used by the many fortune 500 organizations like google, Intute, My fitness Pal, Intel Etc. A management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization. OKR framework allows you to make alignment in the team and distribute ownership of the work to people who are responsible.

Why Lean Canvas For Your Startup? The successful startup is not just an idea it's the sum of planning, execution, choosing the right team, and management of all the important parameters. You need to know how to measure the progress, setting up the milestones, continuous learning from the past experiments, knowing what to measure, and how to prioritize the work. Lean Canvas provides a business plan where you can find all the important matrix at one glance.

As per the market study, 90% of the startups fail due to late execution, lack of market study & guidance, and the most running out of the Money. Clickable Prototype is an interactive model of any mobile, desktop or web application, which cost a small part of real application development, but gives you the ability to validate your idea with potential customers or get the funding to build your application.