The Primary Agency

Our job is to help you shape how change occurs – if you don’t, others will. How well you engage with the communities that your project or organisation will impact, will likely determine your success; get it wrong and you may not be able to move forward at all! PRIMARY HELPS YOU BUILD CONNECTIONS, FOSTER COLLABORATION, AND CREATE ALIGNMENT TO BRING PROJECTS TO FRUITION IN A WAY THAT MAKES A POSITIVE DIFFERENCE TO PEOPLE’S LIVES. If your project has even minor impacts on the community, then community engagement will be essential. HOW THIS IS DONE IS MORE IMPORTANT THAN WHAT IS DONE. Communities sense when engagement is disingenuous. Our clients choose Primary precisely because THEY WANT TO DO THINGS DIFFERENTLY. Primary created ‘Better Way To Engage’ specifically for organisations that want to engage well to get the outcome they need, WITHOUT RISKING BUDGET, DEADLINE OR POLITICAL BLOWBACK. When used early, ‘Better Way’ establishes the genuine connections needed to tackle issues and challenges before they become problems. If things are already pear-shaped, that’s okay too; PRIMARY IS WELL KNOWN FOR RESOLVING THE TOUGHEST OF CHALLENGES. Clients using our ‘Better Way To Engage’ method will tell you we will: > Deliver genuine solutions to often complex problems; > Seek solutions without defining them in advance, often getting agreement from messy disagreement; > Be very good at listening and giving real voice to those who feel unheard; > Operate without formula; not be bound by technique, and surprise you with what's possible; > Be prepared; not need continual coaching on content and bring new and fresh perspectives; > Have your team agreeing what success looks like and sharing it with the community; > Practise facilitated engagement; navigating and leading debate; > Focus on quality of discussion not quantity; challenge mediocre old practice; > Lead, and own what we do; > GENUINELY HELP YOU MAKE A POSITIVE DIFFERENCE TO OTHER PEOPLE'S LIVES.