the Qual Agency | digi-research + agile insights
Cape Town, South Africa · Sales and Marketing
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#Qualitative Market Research
#Qualitative Social Research
#African Narratives
#Local Narrative Curation
#Segmentation Profiling
#Brand Journeys
#Brand Strategy
#New Technology Strategy
#Southern Africa
#East Africa
Overview
We're an independent market research agency with a Sub-Saharan footprint specialising in all things digital, from our mobile methodologies to digi-smart consumers to digi-product exploration.
Our mission is to create consumer digi-ecosystems that THRIVE!
Think: fintech that enables smart spending, or apps that make the mundane convenient, or user platforms that simplify complexity.
Our role is to break down the barriers between digi-products + consumers + developers + creative design, through our smart digital research methodologies that uncover authentic consumer nuances and brought to life through agile insights activation.
• CONTACT FOUNDER: LARA@THEQUAL.AGENCY
Contact Details
hello@thequal.agency
Cape Town, South Africa
Founded
2018
Employees
2-10
Categories
Keywords
#Qualitative Market Research
#Qualitative Social Research
#African Narratives
#Local Narrative Curation
#Segmentation Profiling
#Brand Journeys
#Brand Strategy
#New Technology Strategy
#Southern Africa
#East Africa
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