The Shark Group

Founded by award-winning entrepreneur Daymond John, our agency’s culture is deeply rooted in identifying opportunities, working extremely hard, and finding solutions to grow businesses immediately.The Shark Group’s team of expert communicators, strategic analysts, and creative heavyweights excel in propelling brands into the framework of everyday life.At our core, we are storytellers. We love working with brands to help tell their story, and when telling a brand story, it requires an inside-out understanding of the business and what drives its biggest fans. From a business’ founding through sales, marketing, and brand extensions, it is crucial to strategize every move. Our innovative brand management services will define and position your image so that your story can tell itself.Through live entertainment, product placement, and unrivaled access to the celebrities and tastemakers that move culture, we wield the power of influence unparalleled in the branding industry.