The Silk Initiative

The Silk Initiative has grown to become one of the world’s few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we’ve helped clients around the globe make smarter brand and product decisions. In March 2023, TSI became part of the Hotspex Group. Hotspex research platforms and digital advertising technologies power insights and media for 15 of the top 20 global advertisers in over 30 countries. Our partnership will help insights managers, brand operators, and marketers gain an even deeper understanding of consumers across Asia-Pacific. The use of the Hotspex Human Motivator Framework amplifies TSI’s strong regional reputation for producing data-driven brand, product, and packaging solutions. Combining the unique strengths of the two companies means clients can now capitalize on a first-of-its-kind marriage of cutting-edge research tools, like cognitive computational modelling, with the human-centred innovation process. Our strategic partnership also takes TSI’s presence beyond Asia-Pacific, adding the thirty-two markets where Hotspex currently operates, and expands our portfolio of industry categories to include apparel, automotive, finance, and media.