The Time Production

Hello, I’m Antoine Gerboud — an independent watchmaking enthusiast and the founder of The Time Production, an editorial and strategic ecosystem dedicated to those shaping a more human, creative, and free-spirited form of watchmaking. It all started on Instagram Through @thetime.production, I’ve brought together a community of over 4,700 passionate individuals — collectors, industry professionals, and informed enthusiasts — around visual, authentic, and engaging content. Writing to go deeper My blog allows me to introduce initiatives and independent brands, share the stories of their founders, and highlight one of their creations through carefully written articles. Every piece I present is one I’ve worn, observed, and experienced — to deliver a genuine point of view. A newsletter to build connections Twice a month, my newsletter bridges the gap between brands, collectors, and key players in the watchmaking value chain — including often-overlooked subcontractors who play a vital role in the industry’s ecosystem. Coming soon: YouTube A new channel is on the way, with professionally edited long-form videos designed to offer an immersive experience for those eager to understand independent watchmaking and the stories behind each timepiece. Tailored support for brands Alongside the media side, I also support independent watch brands in shaping their projects, building their communication strategy, and establishing their digital presence. From content creation to editorial direction, positioning, and social media strategy, I help build solid foundations for long-term, meaningful growth. My mission? To amplify the true voices of independent watchmaking, connect the right people, and bring visibility to the projects that deserve to be seen, understood, and supported. 📩 Are you a brand, an independent creator, a collector, or a professional in the field? Let’s connect.