ThenWhat

SmartMagic is a leading brand development, merchandising strategy, and global advertising agency based in Santa Monica, California. We partner with brands – from consumer electronics like Sandisk and Thermador to lifestyle giants like Starbucks and Nike – to create innovative brand experiences and drive lasting growth. Leveraging over a decade of experience across diverse industries, including fashion and entertainment, we specialize in brand strategy, product creation, experiential design, and global business development. Our approach combines creative thinking with a data-driven methodology, ensuring impactful results and a strong return on investment for our clients. We’re dedicated to fostering a culture of innovation and collaboration, delivering exceptional results from concept to consumer.