Trü Frü

Tru Fru is a pioneering American innovator transforming the snacking landscape with its unique Hyper-Chilled and Hyper-Dried freeze-dried fruit treats. Based in Salt Lake City, Utah, we specialize in delivering intensely flavorful, naturally indulgent experiences by double-immersing ripe fruit in premium chocolate, coconut, or peanut butter, then utilizing our proprietary drying process to lock in its vibrant taste and nutritional value. We cater to consumers seeking a healthier, more exciting alternative to traditional sweets, offering a delightful combination of texture and taste. Founded in 2017, Tru Fru has rapidly gained a loyal following, driven by our commitment to quality ingredients and a passion for creating unforgettable snacking moments. With over 106 employees, we’re dedicated to expanding our reach and bringing the joy of naturally delicious fruit to a wider audience, continually pushing the boundaries of freeze-dried innovation.