UMusic Hospitality & Lifestyle

UMusic Hospitality and Lifestyle is a global hospitality company at the intersection of entertainment, community, and hospitality. Backed by Universal Music Group, we create immersive destinations that go beyond the traditional hotel experience, places where music inspires, communities connect, and creativity thrives. Our mission is to connect people, places, and emotions through the transformative power of music, designing spaces, moments, and entertainment-driven activations that foster connection and inspire discovery. With a growing portfolio of hotels, retail experiences, branded activations, and creative concepts, we’re redefining what it means to stay, belong, and be moved. Driven by purpose and built for impact, UMusic Hospitality and Lifestyle brings together hospitality and community through music-led experiences that engage, inspire, and leave a lasting impression.