Unruly Capital

Unruly Capital is a London-based venture capital firm specializing in investing in early-stage founders tackling ambitious, often unconventional, ideas. We focus on four key theses – depopulation, decentralization, new sovereigns, and the peptide age – backing those with a ‘life force’ driving them to build relentlessly. Our investment approach centers on identifying founders with ‘greatness, audacity, urgency, and consequence,’ prioritizing those who are willing to challenge the status quo and build for a world they believe in. Unlike traditional venture capital, we embrace eccentricity and contrarianism, recognizing that true innovation often arises from those who defy convention. Since 2019, Unruly has deployed over $20.9 million across a diverse portfolio of companies, demonstrating a commitment to supporting disruptive ventures. We partner with a select group of co-investors, including 8VC, Fundomo, Morpheus Ventures, and Pale Blue Dot, further strengthening our ability to support our founders. At Unruly, we’re not just investing in companies; we’re investing in the future.