Vinello | Vayk Wines

With daily, dedicated work and a passion for wine and people, in just a few years, we earned the trust of some of the finest wineries in Europe and took a leading position in the HoReCa segment, offering a rich portfolio of high-quality wines from the "Old World." Our portfolio is our pride, one of the finest collections on a global scale. We are proud to work with wineries that have proven themselves in their homeland and earned the right to export a piece of their culture and traditions to other nations worldwide. Yet, regardless of origin—whether Bordeaux or Tuscany, Burgundy or Ribera del Duero, the Maipo Valley or Marlborough—for us, there is only one terroir: the world of wine. The key to our company's success lies in its people! We are fortunate to have built a professional team of wonderful individuals—the true wealth of VAYK WINES. Our formula for success is rooted in hard work and the ability to anticipate both market demands and our clients’ expectations. This approach led to the opening of our first and largest wine and high-quality alcohol store in the Balkans—VINELLO—in 2010. Today, VAYK WINES is a recognized name in the wine world—an importer, distributor, and vendor offering an extensive assortment of wines from around the world in all price categories. Our wines warm the hearts of wine enthusiasts and grace the wine lists of every premier restaurant in the country. It would be hard to find even a simple pizzeria without our wines on offer. The company imports and distributes over a thousand varieties of wine, high-quality spirits, and energy drinks to the Bulgarian market. Our logistics organization includes import, in-house distribution, direct "door-to-door" sales, VIP sales, our own chain of VINELLO stores, as well as off-trade distribution. By developing our own distribution network, we have successfully partnered with leading distributors in the country for many years.