Visit Plano

Visit Plano is the official destination marketing organization for Plano, Texas, dedicated to showcasing the vibrant city’s attractions, events, and dining experiences.

We serve a diverse range of visitors – from families and sports enthusiasts to business travelers and those seeking unique cultural experiences – helping them discover the best of Plano. Our goal is to foster a sense of pride and belonging among residents and visitors alike, driving economic vitality and enhancing the community’s well-being.

As a completely funded organization by the Hotel Occupancy Tax, Visit Plano actively promotes Plano as a premier meetings, convention, group, sports, and leisure tourism destination, attracting over 3.6 million overnight visitors annually and boosting direct spending within the city. We’re committed to delivering outstanding services that benefit the entire community.

Visit Plano’s mission is to bolster the economic vitality of Plano, while enriching the civic and social well-being of the community.