What'zhat Agency

What'zhat Agency is a creative design studio headquartered in Ho Chi Minh City, Vietnam, with a presence in France, delivering branding, UX/UI design, and video production services to clients across industries worldwide. Founded in 2018, the agency has spent over a decade helping businesses build strong visual identities and meaningful digital experiences. The agency specialises in three core service areas: graphic design and branding (logos, brand guidelines, print materials including business cards, catalogues, and packaging), web design (UX/UI strategy, interactive wireframing, and 100% responsive Figma mockups), and video studio production (motion graphics and professional video editing). What'zhat organises its creative offering by industry sector — including health, food and beverage, industry, and agriculture — allowing clients to access tailored solutions that match their specific communication challenges. What sets What'zhat apart is its deeply collaborative approach to design. The team works closely with clients at every stage of the creative process, ensuring designs are not only visually striking but also strategically aligned with business goals and user needs. Their user-centric UX methodology identifies potential issues early in the development process, often saving clients weeks of costly revisions. With a lean, expert team of designers based in Vietnam and France, What'zhat serves a diverse portfolio of clients including agri-food brands, IT companies, corporate organisations, and event organisers. Notable projects include branding for Son Tra Vietnamese tea, UX/UI design for TrustSearch, catalogue design for Zodiac, and creative work for the 31st Southeast Asian Games. The agency's bilingual and multicultural team bridges Eastern creativity with Western design standards, making it a strong partner for brands targeting both Asian and European markets.