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Where's Your Customer?

Manchester, United Kingdom (UK) · Business Services

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Where's Your Customer? is a Business Services company based in Manchester, United Kingdom (UK), with 2-10 employees. Where's Your Customer?'s profile is verified on Enterprise League.

Overview

Where's Your Customer? is a UK-based retail customer experience consultancy and podcast dedicated to helping retail businesses put the customer back at the heart of their operations. Founded by CCXP-certified consultant Jo Williams, the company provides practical insights and strategies for retail professionals to understand and improve the customer journey. With over 25 years of experience in UK retail, Jo’s journey began with observing customer interactions in local supermarkets, leading to a deep fascination with human connection and the impact of small gestures. This curiosity fueled her career, from marketing roles at Focus DIY and Iceland to a Master's degree in consumer behaviour. Today, Where's Your Customer? offers customer journey mapping workshops, audits, and ongoing support, empowering retail teams to transform guesswork into confident decisions and drive lasting customer loyalty. The company’s approach is rooted in a genuine desire to understand the customer’s perspective, drawing on a blend of retail experience, family history research, and a commitment to data-driven insights.

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Contact Details

jo@wheresyourcustomer.com

Manchester, United Kingdom (UK)

Company Type

Public Limited Company

Employees

2-10

Awards

• 2026 OpenSee all

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