Xclaymation

Xclaymation is a Dallas-based AI-powered positioning and messaging consultancy founded by Neeraj Malkoti, a former Credit Suisse and JPMorgan technologist. We help organizations win markets where buyers — both human and AI — make selection decisions in seconds. Most positioning stops at the human. Xclaymation goes further. Enterprise buyers no longer evaluate vendors alone. Human decision-makers now work alongside AI summaries, autonomous shortlists, and machine-mediated procurement flows. Your human score gets you in the room. Your machine score determines if you're invited. The average enterprise product scores 74/100 with human buyers — and 18/100 with AI agents. That 56-point gap is structural. And fixable. Three proprietary practices power every engagement: X!Vector — 22-agent Product Positioning Engine built on 24 frameworks. Diagnoses perception gaps, sharpens messaging, and optimizes how enterprise products get selected by human evaluators and autonomous AI procurement agents. X!Anchor — 18-agent Service Positioning Engine built on 12 frameworks. Identifies what a B2B service firm should be known for, builds every asset that makes them look like it, and fills their pipeline with buyers who don't already know them. X!MCO — Machine Commerce Optimization — Xclaymation's proprietary practice for engineering machine selection. Ensures products are chosen by autonomous AI agents executing purchases without human review. If AI cannot interpret you, it cannot select you.