Zapp Active

Zapp Active is a conversational AI-powered location discovery platform based in Swindon, Wiltshire, that helps brick-and-mortar businesses, events, and local venues increase foot traffic through play-to-earn gamification. The platform combines location-based search technology with social selling, ticketing, and rewards functionality to connect customers with nearby places, services, and entertainment in real time. Founded in 2019, Zapp Active serves high street retailers, restaurants, hotels, festivals, entertainment venues, and local service providers by making them discoverable through its mobile app while rewarding customers for engagement and repeat visits. The platform features conversational AI search capabilities, allowing users to find sports venues, universities, food and drink establishments, entertainment attractions, and professional services across England—delivering a modern alternative to traditional local business discovery. Zapp Active enables businesses to gain visibility in their geographic area and build customer loyalty through gamified engagement, while consumers benefit from frictionless discovery of what's happening in their exact location.