Fieldera - a subsidiary of The Raley's Companies

Fieldera is a subsidiary of The Raley’s Companies, providing innovative SaaS solutions for local grocery stores and food producers. Based in Irvine, California, we empower businesses to build their brands and connect directly with consumers through a robust online platform.

Our flagship product, Brandywine, is a fully integrated Software as a Service (SaaS) solution designed specifically for the food industry. It offers end-to-end support, encompassing farming, marketing, commerce, customer management, supply chain, and logistics – all automated to reduce operational complexity.

Fieldera’s platform streamlines operations, enabling businesses to offer on-demand or auto-pilot grocery delivery, personalized shopping lists, and efficient fleet management. We’ve been serving the market since 2015 and are now part of The Raley’s Companies, solidifying our commitment to supporting local food ecosystems.