Gonzberg Agency

The image includes a sampling of media with client mentions — facilitated by the Gonzberg Agency. According to Nielsen consumers now crave "real content" when making purchase decisions — which Nielsen defines as "articles from credible journalists." On average, articles from credible journalists lift purchase intent 38% more than branded content, and 83% more than user reviews.

Full stack, custom made, responsive websites, videos, omnichannel shopping support, point-of-sales augmentation, collateral, showroom enhancements, newsletter programs, social media programs, and more. Gonzberg Agency also provides a full suite of branding services, including design and style guides to ensure a predetermined, indelible impression is left in the target's mind across all touchpoints.

Production and execution of broadcast, print, outdoor, direct mail, movie theater spots, display ads, PPC management, and more.

Situation analysis, findings and recommendations (as part of a full suite of strategy development): Competition & Market 360° SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of paid advertising, PR, and all web related properties and activities. Objectives Current direct response and branding objectives, and development of new, realistic and measurable goals. Target Audience Analysis In depth three-dimensional profiling (demographics, psychographics, sociographics), and all phases of relevant specific customer journeys, to hone in on the most profitable target(s). Positioning/Branding Strengthening current positioning/branding strategy in specific customer journeys relevant to your target audience. Creative Solutions Improvements to current creatives, including potential design concepts and mockups for cross-platform activities. Media Integration improvements, and a new media plan, for all relevant paid advertising, PR, and web related properties and activities.