Situation analysis, findings and recommendations (as part of a full suite of strategy development): Competition & Market 360° SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of paid advertising, PR, and all web related properties and activities. Objectives Current direct response and branding objectives, and development of new, realistic and measurable goals. Target Audience Analysis In depth three-dimensional profiling (demographics, psychographics, sociographics), and all phases of relevant specific customer journeys, to hone in on the most profitable target(s). Positioning/Branding Strengthening current positioning/branding strategy in specific customer journeys relevant to your target audience. Creative Solutions Improvements to current creatives, including potential design concepts and mockups for cross-platform activities. Media Integration improvements, and a new media plan, for all relevant paid advertising, PR, and web related properties and activities.