SEO

Content and SEO go hand-in-hand. Without one, your efforts on the other are seriously diminished. For example, your keyword research won't do much good unless you then use those keywords in your content. And, creating content without knowing what your audience is looking for will leave you without any significant traffic. Beyond that, high-quality content is what earns you backlinks, and it's also what search engines crawl when they arrive at your site.