Search Engine Optimisation (SEO) is the process of optimising your website so that you can increase your online presence and be found on search engines. Google, Bing, Yahoo and other search engines all have algorithms that calculate a variety of factors when ranking websites. The websites that tick all of the factors will be positioned higher in the organic search results. Websites that appear closer to the top of the results page will gain more visibility, more traffic, and higher click-through rates (CTR) to your website. In summary, with Search Engine Optimisation, your website can rank higher in organic search results which means that you benefit from more traffic without having to pay for advertising on search engines.