Shopper Approved is a cloud-based solution that allows businesses to collect, manage and actively promote reviews and ratings from their online customers. From the Shopper Approved platform, teams can create widgets to be displayed on websites while choosing the specific ratings and reviews they want to show. Shopper Approved automatically generates SEO-optimized landing pages based around reviews on products and services posted by customers. Newly created landing pages are automatically spidered by Google, Bing and Yahoo, opening up new SEO keyword opportunities for businesses.