Kukuriku launched as a new Serbian toy retailer. Since 2018, Creative Brackets has helped build the business from a name into a recognizable retail and eCommerce brand.

Solution

We created the identity, mascot and visual system, extended it across packaging and physical retail, and designed and developed the ReadyCMS eCommerce platform with catalogue management, customer accounts and a custom loyalty program. Our work continues across creative, social and performance marketing.

Impact

Kukuriku has one connected brand system spanning stores, packaging, eCommerce, social and advertising, supported by an ongoing partnership that started in 2018.

Showcase: Kukuriku case study